A SWITCHED ON PM COULD WOO YOUNG LABOR VOTERS

Memo to the ALP: beware the wrath of disgruntled youth. Faced with a resurgent Coalition under the newly elected Malcolm Turnbull, the ALP must win over young voters, or perish at the next election.

Not since Kevin Rudd’s vain efforts at selfie-taking has the ALP even superficially considered the importance of engagement with young people. But faced with Malcolm Turnbull, a social-media aficionado brimming with charisma and “cool new-age dad” appeal, the ALP must win the Twitter war and inspire the young progressives who swept them to victory in the Kevin 07 campaign.

Read the full article at http://www.theage.com.au/comment/alp-must-move-with-the-times-to-earn-the-youth-vote-20150917-gjoqk2.html#ixzz3uqshZswA

Photo: Alex Ellinghausen

 

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